Food Academy is a training programme aimed at supporting and nurturing start-up food businesses. The Local Enterprise Offices have joined forces with Bord Bía and SuperValu on this initiative to provide a consistent level of food marketing knowledge to new and early-stage food business owners.
At the final workshop, participants will get the opportunity to present their product to a panel from SuperValu and if successful, can participate in a trial based in local shops, which in the right circumstances, could progress over time to a national listing with SuperValu. There is no guarantee of your product being listed as part of the programme. However, the majority of products do proceed to trial with Supervalu.
The Food Academy is aimed at those in the early to mid-stages of developing a food or drink business. Selection criteria will apply.
The Academy cost €150 and is inclusive of all course materials, training and mentoring. If you are pre-approved you will receive a link to make your payment online.
The Programme will be delivered over 6 days, one of which will involve a pitch to Regional Supervalu buyers with the potential of an in-store trial.
The following modules are covered over the course of this programme.
Module 1 Setting the scene: Overview and introduction to SuperValu and Food Academy Journey Simplified Market analysis
Module 2 The Consumer
Module 3 The Proposition (Brand management, agency management, packaging – consumer perspective)
Module 4 Driving Sales in SuperValu (insight to Return on Sales expectations, best practice management for growth, retailer perspective on packaging)
Module 5 Food Safety including Labelling & Law
Module 6 Product Quality: Key focus on Scaling/outsourcing: Maintaining Quality. Managing growth.
Module 7 Pricing and Revise Finance (Margin Calculation, Price to Sell, Evaluation Recommended Selling Price)
Module 8 Marketing, Marketing Strategy & Tools; Pitch Preparation
Module 9 Pitch Day – SuperValu recap on key expectations for Go-Live
**Workshop content may vary slightly from that contained above*
30th August 2018
13th September, 18th Oct, 8th Nov, 12th Dec (half day) and 13th Dec
Solis Lough Eske Castle, Donegal Town.
James Burke & Associates (hyperlink to his website: http://www.jamesburke.ie/ )
Each Client can avail of up to 5 hours mentoring.
Each potential applicant must submit a completed application form to apply for the programme. The application form can be downloaded from www.localenterprise.ie/Donegal/Training-Events/Online-Bookings/Food-Academy-Start-Application-Form.docx
Supervalu perspective of The Food Academy: https://supervalu.ie/real-people/food-academy-programme