The initiative is being rolled out as part of the launch activity associated with Early Table, a promotional dining platform created by WinWin DigiBreaks. Restaurants list their business for free and offer diners who book through Early Table a 25% food discount. Restaurants load tables onto Early Table according to how many extra customers they want to attract on a given day or night.
With the help of the Restaurants Association of Ireland and Fáilte Ireland, it is expected that Dining Week will attract between 300-400 restaurants to load availability onto the platform for the week.
All bookings for Dining Week will take place via Early Table, Ireland’s only Irish owned restaurant booking platform; in order to participate, restaurants will need to set up a listing on the platform. The proposed offer for Dining Week will be 25% off food on the restaurant’s a la carte menu. 1 million Irish consumers will receive free vouchers from brand partners to make a booking for Dining Week through databases such as SuperValu Getaway Breaks, Dunnes, SSE Airtricity and Today FM.
In time, the aim of Early Table is to become to the go-to platform for restaurants to load availability and reach a large audience, while enabling Irish consumers to see and book dining deals, specifically, but not exclusively, focusing on the 5pm – 7pm timeframe.
WinWin have built the platform www.diningweek.ie which facilitates the upload of availability and allows all transactions to take place, making it very simple for the customer to book. It also allows the restaurants to load their availability on to the platform, providing a central point for the transactions to take place and report on sales.
After Dining Week is over, restaurants may choose to remain active by loading tables into Early Table to attract customers all year round, or they may remain dormant until the next Dining Week promotion takes place.